OKay...I think I've got it now. I'm going to do a final concept character painting, do some other views...do a version with him falling flat on the ground. There might be some final tweaking..but I think this is it.
I was working on a ad this morning and was scribbling on my note pad ans drew this little guy. I think it's closer in the direction the werewhale needs to go. A mix of horror & camp. Needs more work this weekend.